Tokens.com Corp., a publicly-traded company that invests in crypto assets and businesses linked to the Metaverse and NFTs, is pleased to share the names of participating brands in Decentraland’s Metaverse Fashion Week. The event will take place on digital real estate owned by Tokens.com’s subsidiary, Metaverse Group and will take place from March 24th to 27th.
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“Metaverse Fashion Week is a great way for brands to access a new demographic that would otherwise be difficult for them to reach.”
The Luxury Fashion District, owned by Metaverse Group, will host fashion houses, brands, and designers. Several iconic brands will make their Web3 debut, including Dolce & Gabbana, Etro, Elie Saab, Imitation of Christ, Dundas, Nicholas Kirkwood, FaithTribe, Chufy, Monnier Frères, Franck Muller, Gary McQueen, and Guo Pei.
“Metaverse Fashion Week is the start of a new era in fashion that is accessible to everyone across the globe at the same time. The event is free to attend, and all that’s needed is a computer with internet access,” commented Andrew Kiguel, CEO and Founder of Tokens.com and Executive Chairman of Metaverse Group. “Metaverse Fashion Week is a great way for brands to access a new demographic that would otherwise be difficult for them to reach.”
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Metaverse Fashion Week events will feature over 60 brands including GM (General Motors) showcasing their latest electric vehicles, Tommy Hilfiger, DKNY, DRESSX, Estée Lauder, Karl Lagerfeld, and Alexander McQueen.
Musical guests closing this historic event will be Grimes and Auroboros. The immersive DJ set and sonic lightshow will be held on the 27th of March at 10pm BST / 5pm EDT.
Decentraland’s vision for Metaverse Fashion Week is to provide a space for a new era in fashion, showing the world the power of decentralization and the developing Web3 ecosystem. The platform’s guiding philosophy is meant to build an alternate reality that democratizes access to all facets of our modern economy. By building in diversity, inclusion, and accessibility, Decentraland is creating the place for the next generation of commerce and adventure.