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Census Introduces Reverse ETL Observability Capabilities to Help Data Teams Sync with Confidence

New set of reverse ETL observability tools, centered around the data warehouse, simplifies sync troubleshooting and ensures delivery of quality business data

Census, the Operational Analytics platform that syncs the data warehouse to all your business applications, has added a new set of observability tools to help data teams Sync with Confidence. These new tools empower engineers and analytics professionals to gain visibility into all data warehouse pipelines built with Census, monitor data quality, and troubleshoot data issues before they impact end users.

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Business operations teams constantly work to make data in the warehouse actionable by providing better personalization and automation in business applications. Unfortunately, sometimes application integrations and data pipelines fail or yield inaccurate data. With this new suite of Census observability capabilities, data teams can become more confident and move more quickly when delivering large volumes of data to downstream tools.

“We believe the data warehouse should be the center of your operations, providing a single source of truth for the entire business,” said Boris Jabes, CEO and co-founder of Census. “You should be able to manage logging, monitoring, and alerting from the data warehouse to gain visibility into data errors, simplify debugging, and gain transparency into API calls. Census now offers the most observable reverse ETL platform on the market to ensure data quality and resolve issues quickly.”

Census’s reverse ETL observability tools include:

“Census’s warehouse logging has brought significant value by not just improving reverse ETL but also providing insights into all our data flows,” said Suela Isaj, Ph.D., Data & Analytics Engineer at Issuu. “We’re able to find bottlenecks in our ETL provider and our own transformations. They enable health end-to-end data flows by helping us drill down to each record and ensure data quality.”

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